Australia’s leading knowledge sharing and networking event for the sports, recreation, sports facilities, sports grounds, schools and play industry. Featuring leading national and international thought leaders and the largest industry expo, connecting industries and over 50 peak bodies to drive innovation, collaboration, and participation in physical activity across Australia.
The NSC Sports Investment Summit explores how sport must evolve to attract future investment, asking who has the real power to attract future investment; athletes, rights holders, NSO’s, leagues, media, facility owners, or event organisers. Join global and national leaders of sport, government, and the investment sectors to appreciate the opportunities, challenges, solutions, and success stories and how to transform sport.
With real-world case studies, dynamic panels, forward-thinking insights, and practical frameworks, the AI in Sport Summit gives you the knowledge and capability to put AI to work in your organisation. Whether you’re leading strategy, driving commercial growth, shaping performance systems, or elevating digital engagement, this is where sport professionals come to build the AI skills and confidence needed to future-proof their business in an increasingly competitive landscape.
Taking place in Sydney, Adelaide, and Melbourne in 2026, the Smart Synthetic Sports Surface Seminars aim to explore the latest global thinking, frameworks, technologies, and local Australian innovations and solutions to allow sport, government, and education sectors to appreciate their options and good practices.
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Our expert events team creates engaging, impactful community gatherings that foster connection, promote health and drive positive change.
General Manager Events
Anthony Reed is a business, events, sales, and marketing leader with a proven record of driving growth across diverse industries and global markets. With a strong focus on the sports, recreation, he specialises in building meaningful connections and forging partnerships that help brands and organisations grow.
Anthony is recognised for his ability to collaborate with governments, major corporations, and SMEs, creating opportunities where business and community outcomes align. He brings strategic insight, commercial acumen, and a solutions-focused mindset to every project, ensuring partners realise long-term value. His commitment to sport also extends to governance, serving as a Board Director for Little Athletics Australia and previously Motorcycling Australia, reinforcing his commitment to strengthening sport.
Events Coordinator
Chelsea Coles is an experienced events and marketing professional who brings creativity, precision, and energy to every project. With agency experience across service-based industries, she plays an integral role in delivering the National Sports & Physical Activity Convention and other major sport and recreation events.
Chelsea has collaborated with Chambers of Commerce, Local Government, Indigenous organisations, and music festivals, developing expertise in managing diverse stakeholders and complex logistics. Known for her eye for detail and passion for creating seamless, high-impact experiences, Chelsea ensures every event she leads is engaging, professional, and memorable.
