A Movement to Revolutionise Sport

The Australian sports landscape is on the brink of a seismic shift, and the stakes have never been higher. As we race towards Brisbane 2032, the question looms large: Will we seize this once-in-a-generation opportunity, or will we falter in the face of growing challenges? The inaugural NSC Sports Investment Summit is poised to provide the answers the industry needs – before it’s too late.

An Unprecedented Collaboration for a Transformative Summit

Developed by the industry, for the industry, this Summit is not just another event—it’s a movement. Featuring CEO’s from the Australian Olympic Committee, Paralympics Australia, Commonwealth Games Australia, and the Confederation of Australian Sport, the NSC Sports Investment Summit hears from the very institutions that understand the urgency of the moment. With their insights into the complexities of the sports ecosystem, this Summit is designed to be a strategic, targeted gathering for the industry’s most influential leaders. This Summit is not just about addressing today’s issues – it’s about forging the path to a vibrant and dynamic future for Australian sport.

The National Sports & Physical Activity Convention (NSC) has already established itself as the Southern Hemisphere’s largest and most impactful community sport and physical activity convention. Now, with the launch of the Sports Investment Summit, NSC is taking its legacy to the next level, connecting sport, government, the commercial sector and finance like never before.

The High Stakes of Inaction: Why We Must Act Now

Australia’s sports and recreation industry stands at a crossroads. With Brisbane 2032 on the horizon, the opportunity to capitalise is immense – but so are the risks. The calls for increased investment are growing louder, and the need for innovative funding mechanisms has never been more urgent. But will the industry evolve fast enough to attract the necessary capital? Or will the window of opportunity close, leaving Australia’s sporting future in jeopardy?

Connecting Sport, Government, and Investors

This Summit is where traditional sports funders, government bodies, and a new wave of investors come together. From joint ventures and equity investors to public-private partnerships, philanthropists, and sponsors—the NSC Sports Investment Summit will bridge the gap between old and new, connecting those with the resources to those with the vision.

Craig Tiley, CEO of Tennis Australia, will share his vision for transforming sport, exploring innovative strategies to create a sustainable future and engage with governmental, financial, and commercial sectors to reshape sport’s relevance and economic viability.

Key Topics and Discussions:

Transformation vs. Investment: Should we prioritise attracting more investment, or must we first overhaul the sports ecosystem to make it more appealing?

Exploring Investment Vehicles: What are the best investment avenues for various sports, environments, and events? Stirling Mortlock, CIO & Founding Partner, XV Capital, David Reid, Vice President, FIBA, and Sarah Cook, CEO, Rowing Australia will lead discussions on strategies and reinventions needed to attract investors.

Understanding Investor Objectives: What drives potential investors from the public sector, commercial entities, or philanthropies?

Monetising Sport: Workshops will delve into monetising sport through entertainment partnerships, leveraging sports IP and media platforms, and exploring technology partnerships for revenue opportunities, featuring Jason Hellwig, CEO, Swimming Victoria, and Sue Hunt AM, CEO, Australian Sport Foundation.

Building Partnerships, Not Just Sponsorships: Understanding what sponsors seek now and into the future, focusing on opportunities to support sport, recreation, and participation and build communities with partners.

Data-Driven Revenue Strategies in Sport: Unlocking Revenue Potential Through Advanced Analytics. Discover how data-centric strategies can revolutionise revenue generation and commercialisation in sports. Gain insights from Josh Gormaz, former Analytics Manager at SoFi Stadium and current Chief Product Officer at EngageRM (USA), as he delves into the cutting-edge technologies and methodologies used in the US sports industry. Learn how teams, leagues, and venues can harness these innovations to drive unprecedented revenue growth and maximize their commercial impact.

Leveraging Assets: What channels, products, services, and intellectual property can be harnessed to boost revenue, expand reach, and increase engagement?

Rethinking Models: How can sports organisations overhaul their commercial and structural models to capture emerging opportunities?

Who Holds the Keys to the Future of Sport?

The Summit will critically analyse who holds the power to attract future investment -athletes, rights holders, National Sporting Organisations (NSOs), leagues, media, facility owners, or event organisers? This is not just another conference; it’s a transformative movement that demands the attention of global and national leaders from sport, government, and the investment sectors. Together, we will explore opportunities, confront challenges, and discover solutions that will shape the future of Australian sport.

The Conversation Begins Now

The transformation of sport kicks off over dinner on day one, as international sports journalist and Emcee, Tracey Holmes leads a thought-provoking discussion with industry leaders. This dinner is more than a meal – it’s the spark that will ignite the conversations, ideas, and actions that will shape the future of sport in Australia.

The NSC Sports Investment Summit is not just an event; it’s a movement. Don’t miss your chance to be part of the future of Australian sport.

As CEO Martin Sheppard puts it, “The NSC Sports Investment Summit is where the future of investment in sport is forged. It’s not merely about attending an event; it’s about being part of a movement that will shape the next era of sport in Australia. We are at a crossroads, and this summit is our opportunity to lead, innovate, and transform.”

The Sports Investment Summit will be held at the Sheraton Grand Sydney Hyde Park on 19 – 20 November 2024. The full program event details and to secure your place at the NSC Sports Investment Summit, visit nscevents.com.au/sis