
29 april
Marvel stadium, Melbourne


About the summit
Welcome to the Digital Sport Business Summit (DSBSummit), where the future of sports meets the digital revolution! As we navigate through an era defined by rapid technological advancement, the integration of artificial intelligence has shifted from an auxiliary tool to a pivotal force driving change. Today, data has emerged as the new oil, and sports organisations are increasingly eager to fast-track their digital transformation.

The Digital Sports Revolution
Join us at Marvel Stadium in Melbourne, in one of the world’s ‘smart’ sporting stadiums, where the brightest minds and foremost organisations will converge to explore critical themes shaping the future of the industry. From disruptive innovation and gamification to digital athlete branding and fan data monetisation strategies, the summit will cover it all. Dive into discussions on data intelligence, generative AI, and the burgeoning field of metaverse esports and gaming competitions. Whether you’re a seasoned sport business professional, a manager or marketeer eager to understand the digital sport business landscape, the DSBSummit is your gateway to staying ahead of the curve and unlocking new opportunities in the ever-evolving sports ecosystem.

Join the game-changers
The Summit brings together executives and experts from every corner of the sports industry, from sport governing bodies, government, consulting giants, and iconic venues to pro sports, esports, tech innovators, sponsors, and leading sport apparel and equipment brands. The Digital Sport Business Summit is where the future of sport business is decided, connections are made, and deals that shape the industry happen.





Join us on a journey through the digital arenas

Data to conduct
sport business
Data is now essential for sports organisations, offering insights that sharpen strategy and drive results. This theme dives into key data sources and the power of analytics to boost performance, streamline operations, and elevate fan engagement. By harnessing advanced data and AI, organisations gain a competitive edge, making smarter, faster decisions for efficiency and profit.

Digital places &
digital competitions
As sports also venture into digital realms, virtual platforms, esports, and the metaverse are taking centre stage. This theme explores the rise of digital sports, what this means for community engagement, monetisation, and how traditional sports blend with virtual experiences. Summit discussions will also tackle evolving governance and business models, shaping a new era of competition.

AI to make smart
business decisions
Artificial intelligence is transforming sports organisations, driving innovation in operations, development, value creation, and monetisation. This theme explores AI’s role in smarter decision-making, from player recruitment and strategy to marketing and fan engagement. We’ll spotlight AI tools that predict trends, boost efficiency, elevate on-field and off-field performance, and craft personalised fan experiences.

Digital value creation
in sport business
In today’s digital world, creating and capturing value is vital for sports organisations. This theme unites all discussions, exploring how digital technology boosts value creation through new revenue models, strategic partnerships, and enriched fan experiences. By embracing digital transformation and understanding true customer value, sports organisations unlock growth and sustainability, driving success in the modern industry.

About the speakers
At the Digital Sport Business Summit, keynote sessions, dynamic expert panels, and onstage interviews will provide a platform for organisations such as Western Sydney Wanderers FC, the National Basketball League (NBL), the Australian Football League (AFL), the Australian Grand Prix Corporation, The Athlete Brand, ESL, and NOICE to share their innovative approaches to leveraging digital trends in sports.
More speakers will be announced soon!

Marne Fechner
Chief Executive, AusCycling

Beau Busch
Co-Chief Executive, Professional Footballers Australia

Emily Cheyne
Head of Marketing & Insights, St George Illawarra Dragons

Sion de Jong
Founder, Sportscloud Australia

James ellender
Head of Fandom NSW QLD, Australian Football League

Sarah Rowe
AFLW Collingwood athlete + APLW Central Coast Mariners Athlete

David stevenson
CEO, National Basketball League

Peter Filopoulos
Chief Corporate Affairs, Brand & Comms Officer, Football Australia

Thomas van schaik
Co-founder, The Athlete Brand

Joel Mackenzie
Australian Grand Prix Corporation, Division Manager – Digital

HAns westerbeek
Professor of International Sport Business

Steve mandis
Head of Commercial, Western Sydney Wanderers FC

Program
Tickets
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Contact
For more information please contact events@smartconnection.net.au or +61 (3) 9421 0133